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New funding to support additional store openings and product category expansion.
May 12, 2022
By: Christine Esposito
Editor-in-Chief
Buff City Soap, a plant-based home and personal care brand franchise, has secured additional funding from General Atlantic. The new capital follows General Atlantic’s initial growth investment in Buff City Soap in June 2021. General Atlantic has become the largest shareholder in the company. Founded in 2013, Buff City Soap creates plant-based of soap, laundry, bath, and body products that are made daily in each store’s Soap Makery. Since 2020, Buff City Soap has more than quadrupled in siz...
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